Friday, January 24, 2020
Comparison Of Bottled Water Ads :: Bottled Water Advertising
The product line that was chosen was Water. There are numerous brands that have been developed in the field of water, hence leading to tough competition. But out of the various brands namely Masafi, Gulfa, Oasis, Hatta and Evian. The one with the highest market share was found to be Masafi. Below is the detailed description of each ad in the respective media's and the appeal created by it:- A.     Newspapers and Magazines- 1)     Brand- MASAFI Ad Description- Masafi resorts to an attractive full-page advertisement. Masafi has always provided products, which reflect the consumers aspirations, trends and increasingly health-conscious demands. The Masafi ad in the newspaper and magazine focuses on the purity of the water and states the reason for the consumer to purchase the best, that is Masafi. To begin with, the ad is pictured on a desert where a cheerful girl is shown through an enlarged glass of water. This illustrates both the clarity of the picture and the purity of the water. In addition to this, the ad further symbolizes that just as a child is pure and serene, the same goes for the water, which is so pure that even a girl standing behind it can be seen through it. The ad states that Masafi is 'Clearly Outstanding' in comparison to the others. On interviewing the customers they mentioned that the ad created a positive emotional appeal. It also mentions that Masafi helps one perform its best both physically and mentally. For these reasons the advertisement motivates the people to buy Masafi. 2)     Brand- GULFA Ad Description-      The Gulfa ad focuses on the water, which is collected, from the springs. The ad shows the Gulfa bottle behind which are a few rocks through which water is flowing.      The Masafi ad focuses on the desert and a girl whereas the Gulfa ad emphasizes on the rocks and mountains from which the water is obtained. The ad states 'Our Production line in full swing' which refers to the fact that just as the water is continuously flowing from the springs, so is the production of Gulfa. The purity of the water can be ascertained as the ad states that it is produced by nature and bottled by Gulfa.      According to the viewers this ad creates a rational appeal among the people because it gives them information about the product. It mentions that the P.E.T. bottle is used which motivates the customer to buy the product as it is crushable and does not harm the ecological balance. Comparison Of Bottled Water Ads :: Bottled Water Advertising The product line that was chosen was Water. There are numerous brands that have been developed in the field of water, hence leading to tough competition. But out of the various brands namely Masafi, Gulfa, Oasis, Hatta and Evian. The one with the highest market share was found to be Masafi. Below is the detailed description of each ad in the respective media's and the appeal created by it:- A.     Newspapers and Magazines- 1)     Brand- MASAFI Ad Description- Masafi resorts to an attractive full-page advertisement. Masafi has always provided products, which reflect the consumers aspirations, trends and increasingly health-conscious demands. The Masafi ad in the newspaper and magazine focuses on the purity of the water and states the reason for the consumer to purchase the best, that is Masafi. To begin with, the ad is pictured on a desert where a cheerful girl is shown through an enlarged glass of water. This illustrates both the clarity of the picture and the purity of the water. In addition to this, the ad further symbolizes that just as a child is pure and serene, the same goes for the water, which is so pure that even a girl standing behind it can be seen through it. The ad states that Masafi is 'Clearly Outstanding' in comparison to the others. On interviewing the customers they mentioned that the ad created a positive emotional appeal. It also mentions that Masafi helps one perform its best both physically and mentally. For these reasons the advertisement motivates the people to buy Masafi. 2)     Brand- GULFA Ad Description-      The Gulfa ad focuses on the water, which is collected, from the springs. The ad shows the Gulfa bottle behind which are a few rocks through which water is flowing.      The Masafi ad focuses on the desert and a girl whereas the Gulfa ad emphasizes on the rocks and mountains from which the water is obtained. The ad states 'Our Production line in full swing' which refers to the fact that just as the water is continuously flowing from the springs, so is the production of Gulfa. The purity of the water can be ascertained as the ad states that it is produced by nature and bottled by Gulfa.      According to the viewers this ad creates a rational appeal among the people because it gives them information about the product. It mentions that the P.E.T. bottle is used which motivates the customer to buy the product as it is crushable and does not harm the ecological balance.
Thursday, January 16, 2020
Marketing of Chanachur
Tea Industry of Bangladesh Bangladesh is a small tea producing country with 3% of the word’s tea production. Tea is agro based, labor incentive and export oriented sector and plays an important role in the national economy through export earnings, trade balance and employment generation. Our tea industry dates back to 1857 when the first tea garden was established at Malnicherra in Sylhet. To day we have 163 tea gardens. The annually production of tea 60 million Kg of made tea and hope to increase our production to 90 million Kg in the next 15 years. Basic Facts of Bangladesh Tea Industry 1.No of tea estates: 163 2. No of tea factories: 114 3. Total allocated area: 113863. 62 hectare 4. Total area under tea: 48610. 16 hectare Characteristics of Bangladeshi Tea Our tea grown on the lush green slopes of Surma and Halda Vallyes are fame for the following a. Appearance – Clearness b. Color – Bright c. Liquor – Pungent i. e. strong but not bitter d. Flavor â₠¬â€œ It has flavor of Assam tea Quality of our tea has the character of brightness with strength briskness and takes little time in brewing. Manufacture of Tea After plucking green leaf are transported to the factory for manufacture.The process of manufacturing comprises following stages- 1. Withering i. e. moisture removal of about 10-15 (65-70% wither) from leaf and bring some chemical for optimum quality development. 2. Fermentation i. e. oxidation process – when tea catechins i. e. polyphonols are degraded to desirable biochemical constituents named Theoflavin (TF) and Thearubigin (TR). 3. Drying i. e. moisture removal form oxidized leaf to 2-3% at dryer mouth level. 4. Sorting i. e. grading of made tea according to particles sizes and are given a grade name e. g.FP, FBOP, BOP, GBOP, OF, FOF, PD, RD, D, CD (10 Primary Grades of CTC) while manufacturing tea in Bangladesh, bright liquor with sufficient strength and aroma, pungency and ISO 3720 are ensured. Types of Tea Bang ladesh is manufacturing tea in the following two types a. CTC 99% b. Green Tea 1% The processed teas are after grading as per size and make are packed in airtight gunny bag or tea chest and sent our Bonded Warehouse in Chittagong for shipment. Types/ grades of different tea are as under- CATEGORY| GRADES| BROKENS| FP (Flowery Pekoe) | | FBOP (Flowery Broken Orange Pekoe)| BOP (Broken Orange Pekoe)| | GBOP (Golden Broken Orange Pekoe)| FANNINGS| OF (Orange Fanning)| | FOF (Flowery Orange Fanning)| DUST| PD (Pekoe Dust)| | RD (Red Dust)| | D (Dust)| | CD (Churamani Dust)| Marketing System Marketing system of Bangladesh tea is defined as the process of sale of manufactured tea in bulk or packed from tea state to the buyers at Chittagong Auction or at the estates levels from where teas are sold with the permission of Bangladesh Tea Board either directly to overseas buyers or internal traders. Tea Auction is held every Thursday at Chittagong. . Direct negotiation sale – Tea can be exported to foreign buyers through direct negotiation between the buyers and traders. 2. Ex Garden sale – In which case sales by the individual producers directly from the estate to the internal buyers (wholesalers & Retailers) take place. Marketing Channels of Tea Tea estate Tea auction Packet tea manufacturer Bidders Exporters Blenders Distribution Foreign buyers Wholesale Wholesalers Retailers Retailers Internal Market Internal market deals with the wholesale and retail business of tea for internal consumption of the country.In this case both wholesale and retail trade license is to be obtained from Bangladesh Tea Board along with Bidder ship license to participate in tea auction. The Tea Traders Association under the guidance of Bangladesh Tea Board arranges auction. All these licenses are renewable yearly. 2. 1 Industry Frame The tea industry of Bangladesh consist the total production by using the 163 tea gardens. The annually production of tea 60 million Kg of made tea and hope to increase our production to 90 million Kg in the next 15 years. the industry frame of tea is considered of national, multination and local companies.
Wednesday, January 8, 2020
Essay on Euthanasia We All Have the Right to Die
Physician-Assisted Suicide, or Euthanasia, is a serious issue, and it affects people throughout all walks of life. From teenagers with angst, to older adults feeling hopeless in their life, to the elderly suffering from terminal illnesses, suicide pervades throughout their thought processes as an alternative to their emotionally and physically pervasive situations. Euthanasia, or physician-assisted suicide, has a history dating back to the seventeenth century. Only recently has it become as controversial an issue as it has. Why is euthanasia such a touchy, beat around the bush kind of term? Like abortion, euthanasia’s arguments center on right vs. wrong in the social spectrum. In â€Å"Euthanasia Reconsidered  The Choice of Death as an†¦show more content†¦As we see in the 2006 case Gonzalez v. Oregon, the Supreme Court supported the interests of physicians on a euthanasia-related case. In 1994, Oregon enacted the â€Å"Death With Dignity Act†which allowed physicians to prescribe lethal doses of medicine to terminally ill patients. This act was questioned in early 2001 and brought to court by former attorney general Ashcroft, which precipitated the Gonzalez v. Oregon debate. Ultimately, the Supreme Court decided by a 6-3 margin that physician assisted suicide is an important option for terminally ill patients (Sclar 639). We need to consider the choices of the individuals in these situations. If we are willing to accept the idea that our bodies are our own property and w e can do what we want with them, then if we choose to die that should be our right. A patient who would rather die than continue to live in an incapacitated or potentially painful state – someone whose life expectancy is limited anyway and whose quality of life is poor – should have the right to choose to die instead of being forced to suffer. However, the opposing side makes valid points based on the fact that external factors, such as depression, can lead to that choice without the consideration of other options. As a result, it is important that, when considering legalized euthanasia, protections are put into place to insure the mental andShow MoreRelatedDo You Think That the Right to Life Entails a Right to Die Under Certain Circumstances? Should the Law Be Changed to Grant a Universal Right to Voluntary Euthanasia?1000 Words  | 4 Pagesthat the right to life entails a right to die under certain circumstances?†and â€Å"Should the laws be changed to gr ant a universal right to voluntary euthanasia?†. In this essay, I am going to give reasons using ethical theories to justify these questions. Euthanasia Euthanasia is the act of a physician or other third party ending a patients life in response to severe pain and suffering. Euthanasia can be classified into three types. They are voluntary euthanasia, non-voluntary euthanasia and involuntaryRead MoreDo You Think That the Right to Life Entails a Right to Die Under Certain Circumstances? Should the Law Be Changed to Grant a Universal Right to Voluntary Euthanasia?1008 Words  | 5 Pagesthat the right to life entails a right to die under certain circumstances?†and â€Å"Should the laws be changed to grant a universal right to voluntary euthanasia?†. In this essay, I am going to give reasons using ethical theories to justify these questions. Euthanasia Euthanasia is the act of a physician or other third party ending a patients life in response to severe pain and suffering. Euthanasia can be classified into three types. They are voluntary euthanasia, non-voluntary euthanasia and involuntaryRead MoreEuthanasia Should Be Legalized For Terminally Ill People1064 Words  | 5 PagesThe word euthanasia has a Greek meaning â€Å"the good death. On the other hand, in the society today, there are deeper and more meanings to euthanasia than before. Voluntary euthanasia concerns itself with the consent of the person to die through the assistance of others. Voluntary euthanasia can be divided into two areas: passive voluntary witch is holding back medical treatment with the patient’s request, active voluntary killing the patient at that patient s request informing the assistant on howRead MoreEuthanasia Is Not An Acceptable Form Of Euthanasia1556 Words  | 7 Pagesof patients by physicians, whether called â€Å"active euthanas ia†or simply â€Å"euthanasia,†is a topic of long-standing controversy†(Mappes, Zembaty, and DeGrazia 59). â€Å"Although active euthanasia is presently illegal in all fifty states and the District of Columbia, proposals for its legalization have been recurrently advanced. Most commonly, these proposals call for the legalization of active euthanasia. There are some who consider active euthanasia in any form intrinsically immoral and, for this reasonRead MoreEuthanasi An Incurable Form Of Cancer Essay1488 Words  | 6 Pagesthe history of the United States, we have seen certain rights once withheld from specific groups of people given to them through law. Women’s rights, civil rights, mentally-ill rights, and gay rights have been spotlighted in the political agenda. When legislation was passed providing rights to these groups of people, each topic was extremely controversial. However, looking back today on all of these decisions makes it clear that th e United States had come to the right conclusion benefiting our societyRead MoreThe Death Of Euthanasia And Euthanasia1502 Words  | 7 PagesEvery year as we grow older, the thought of our death constantly looms over us. We think of how we might die or when we will die. As we see the people we love around us begin to diminish, there is one situation that we all come across, the situation in which a beloved is stuck in a hospital bed, doomed to die, and we are faced with the decision of whether or not to allow the doctor to end their life immediately or to let them die naturally. Whether we die by our own hands or the hands of anotherRead MoreShould Euthanasia Be Legal?1656 Words  | 7 PagesIf we knew exactly when we were going to die – and knew for a fact it would be painless – it is a fair bet that that fear would simply melt away. According to Merriam-Webster’s dictionary, euthanasia is the act or practice of killing someone who is very sick or injure d in order to prevent any more suffering (merriam-webster.com); also known as â€Å"mercy killing.†There are three classifications of euthanasia: voluntary euthanasia is performed with the patient s consent; non-voluntary euthanasia isRead MoreEuthanasi A Gentle And Easy Death1240 Words  | 5 PagesA. How can we limit our freedom as an individual by not permitting people to die when it is their right and life? B. According to the Oxford English Dictionary, Euthanasia is â€Å"a gentle and easy death.†1. Euthanasia is not suicide. Suicide is taking one’s own life because one does not want to live C. Today, I will go over the countries and states that allow Euthanasia, the types of Euthanasia and conditions that patients need to be under to pursue euthanasia, and if it is our rights to pursue euthanasiaRead MoreFirst Affirmative Constructive Speech : Euthanasia1177 Words  | 5 PagesFirst Affirmative Constructive Speech: Euthanasia A lady named Brittany Maynard who was twenty-nine years old had stage 4 of Glioblastoma Multiform, which is brain cancer. She had taken a lethal medication, given to her by her doctors in Portland, Oregon. On November 1, 2014 she had chosen to end her life by Euthanasia. surrounded by family and friends, she died peacefully in her bedroom, with her loved ones by her side. she had thought out her choice well enough to go through with it. she was anRead MoreArguments Against Euthanasia Essay851 Words  | 4 PagesArguments on Euthanasia In this paper, I will be presenting the opposing arguments on Euthanasia, the controversial issue of terminally ill patients committing suicide with the assistance of a physician. One of the main arguments for euthanasia is that people have the right to die. Many people for euthanasia have the mindset that humans have the right to control his or her body and life and therefore have the freedom to choose how, where and when they will die. This belief stems from the idea of
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